Ifsongs like Dr. Dog’s “Where’d All the Time Go?” or Bo Burnham’s “Bezos I” weren’t already stuck in your head on a loop, now they could be. Today SiriusXM launched a TikTok Radio channel, which as channel hosts. The like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said. In May, the parent company to Pandora, SiriusXM, announced this music channel, teasing the launch with curated from influencers like Bella Poarch, whose lipsync video of Millie B’s “Soph Aspin Send [M to the B]” is the most liked .
With itsitself, DJ Habibeats (@djhabibeats) and DJ CONST (@erinconstantineofficial) will each go live on TikTok each week while DJing on TikTok Radio. Other creator hosts on TikTok Radio — like Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop), and Taylor Cassidy (@taylorcassidyj) — will deliver “The TikTok Radio Trending Ten,” a weekly countdown of songs trending on TikTok. During its first week, artists like Ed Sheeran, Lil Nas X, and Normani will appear on air to promote the station.
Music has such a firm footing in TikTok culture that it regularly influences the Billboard charts — Fleetwood Mac’s “Rumours,” initially released in 1978,” appeared in the top 10 Billboard albums again in 2020 after it was featured in a viral TikTok. Even a Fortnite-themed parody of Estelle’s “American Boy” — initially uploaded in 2018 to YouTube — had aon TikTok.
“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists andlike this amazing group of hosts to new audiences,” said Ole Obermann, TikTok’s Global Head of Music, in a statement. “Now, SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on in an all-audio format.” Though SiriusXM’s subscriber base continues to expand — it saw a 34% year-over-year growth from to now — it still dwarfs in comparison to streaming giants like Spotify, which has 165 million paid users.
Over the last few years, SiriusXM and Pandora have struck deals with companies like SoundCloud, Simplecast, and Stitcher to become more competitive in music and podcast streaming. SiriusXM reported 34.5 million subscribers as of Q2 this, the most it’s ever had, but even Apple Music and Amazon Music have reported nearly double the subscribers. Pandora has 6.5 million paid subscribers. Still, other streaming companies have also shown interest in the market of Gen Z-ers on TikTok, who want to listen to full versions of the catchy songs they hear in . Apple , both host and curated “viral hits” playlists. But a full-time satellite music channel is taking the trend a step further.