Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend – TechCrunch

Spotify is expanding its investment in personalization features with the launch of a dedicated in-app experience called Only You, which focuses on your favorite music and how you listen. The experience is similar to Spotify’s popular annual review, Spotify Wrapped. It highlights the artists, songs, genres, and other aspects of your music listening experience that are important to you, which can be shared across social media, just as Wrapped is. Today, the company issuing Blend is a new way to create a personalized playlist with a friend.

The Only You hub will live alongside the existing Made for You hub on the Search page inside the Spotify app. In Made for You, you’ll find your other personalized playlists like Discover Weekly, Release Radar, Daily Mixes, and others, like Your Time Capsule or Summer Rewind, for example, as well as the more recently added trio of playlist sets, Spotify Mixes. From now through the end of the month, Only You will be a separate hub in the Spotify app, but it will ultimately be relocated to live inside the Made for You hub.


Meanwhile, the new Only You experience will help you discover recent trends beyond what you might see in your personalized playlists. This includes “Your Audio Birth Chart,” where the sun is the top artist you listened to over the last six months, rising is your most recent discovery, and the moon is an artist you listen to that shows your emotional side; “Your Dream Dinner Party,” where you pick three favorite artists for a custom, frequently updated Spotify Mix featuring favorite songs and fresh picks; and “Your Artist Pairs,” which features unique pairings you’ve listened to recently, like those spanning genres.

It also will contain other personalized insights like the different periods of music you’ve enjoyed, the music or podcasts you listen to at what time of day, and your favorite music genres and podcast topics. For example, your “Song Year” will show how you’ve traveled through different periods based on the tracks you listened to throughout the year. The first year that will pop up here is the year you’ve streamed the most, while the second year that appears will represent the earlier release year that you’ve listened to. The third year is the most recent song year that’s been streamed.

Only You look at your Spotify in-app listening experience over the last six months (December 2020 – May 2021) to gather all this data to collect all this data. Users must have streamed 30 tracks across five artists over the past six months to be eligible for the new experience. Spotify says the information isn’t being used for ad-targeting purposes. (And despite astrology’s connection to birth months and years, the “Your Audio Birth Chart” isn’t asking for users’ birth year to create this experience.)

Katie Axon

After leaving the corporate world to pursue my dreams, I started writing because it helped me organize and express myself. It also allowed me to connect with people who share my passion for art, travel, fashion, technology, health, and food. I currently write on vexsh, a site focused on sharing and discovering what it means to be a creative, passionate person living in today's digital age.

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