Twitter ‘acqui-hires’ the team from subscription news app, Brief – TechCrunch
Twitter’s recent acquisition spree continues today as the company announces it has acquired the team from a news aggregator and summary app Brief. The startup from former Google engineers launched last year to offer a subscription-based news summary app that aimed to tackle many problems with today’s news cycle, including information overload, burnout, media bias, and algorithms that promoted engagement over news accuracy.
Before starting Brief, co-founder, and CEO Nick Hobbs were a Google product manager who had worked on AR, Google Assistant, Google’s mobile app, and self-driving cars, among other things. Meanwhile, co-founder and CTO Andrea Huey was a Google senior software engineer who worked on the Google iOS app and had a prior stint at Microsoft.
Image Credits: Brief
While Brief’s ambitious project to fix news consumption showed a lot of promise, its growth may have been hampered by the subscription model it had adopted. The app required a $4.99 monthly commitment, despite not having the brand-name draw of a more traditional news outlet. The New York Times’ essential digital subscription is currently just $4 per week for the first year of service, thanks to a promotion.
Twitter says the startup’s team, including two other Brief employees, will join Twitter’s Experience.org group, where they’ll work on areas that support the public conversation on Twitter, including Twitter Spaces and Explore. While Twitter wouldn’t specify what those tasks may involve, the company did tell TechCrunch it hopes to leverage the founders’ expertise with Brief to build out and accelerate projects in both areas.
Explore, of course, is Twitter’s “news” section, where top stories across categories are aggregated alongside trending topics. But it currently lacks a comprehensive approach to distilling the news to the basic facts and presenting balance, as Brief’s app has offered. Instead, Twitter’s news items include a headline and a short story description, followed by notable tweets. There’s certainly room for improvement there.
It’s also possible to imagine some news-focused product built into Twitter’s subscription service, Twitter Blue — but that’s just speculation. Twitter says it proactively reached out to Brief with its offer. As part of its current M & M&A strategy, the company is looking to acquire talent that will complement its existing teams and help accelerate its product developments.
Over the past year, Twitter has made similar acqui-hires, including those for distraction-free reading service Scroll, the social podcasting app Breaker, the social screen-sharing app Squad, and the API integration platform Reshuffle. It also bought products, like the newsletter platform Revue, which is directly integrated. The company even held acquisition talks with Clubhouse and India’s ShareChat, which would have been much larger M&A deals.
